Co-Founder

Keith Robinson has a track record of success across high profile consumer and brand-driven companies such as Leo Burnett, Frito-Lay, Quaker Oats and Boston Market. Robinson has extensive experience and expertise in developing customer and business insights and then transforming those insights into strategies and programs that drive business results and build brands.

Mr. Robinson co-founded StratFix consulting in 2008, with a uniquely diverse background with experience ranging from marketing research, to brand management, to cross-functional business unit leadership, and to business process redesign and change management.

Robinson's strong grounding in the consumer and insight aspects of the business started at the outset of his career with positions in marketing research with Leo Burnett Advertising and Frito Lay. Drawn by the desire to leverage those insights into a direct decision making role, Robinson then made the transition to the brand marketing side of the business moving through positions of increasing leadership and cross-functional business responsibility at both Frito-Lay (Doritos-launching Cool Ranch Doritos, Tostitos, Lays and Ruffles) and the Quaker Oats Company (Cap'n Crunch, Quaker100% Natural, Quaker Oats brand hot and cold cereals).

Robinson then moved into the retail arena with 12 years at Boston Market in a variety of roles ranging from VP New Products, to Chief Marketing Officer for the restaurant business, to developing and leading the supermarket retail business—a line of fresh, all natural, heat and serve sides, soups, and entrees sold in grocery stores.

Robinson has an MBA from the Kellogg School at Northwestern University and BS in Marketing and Finance from The Ohio State University, not "Ohio State University" or that blue school up north.

Founder

Eddy Wittry is a brand and product development junkie; specializing in the strategic alignment of people and products to achieve extraordinary business success. He has spent 25 years working on developing comprehensive and cohesive brand and product propositions in order to optimize their relevance in the consumer marketplace. Wittry has a particular passion for developing unique brand programs and products to enable businesses competing in highly specialized markets to be more relevant and successful.

Early on Wittry began to build the cornerstone of his work with StratFix grounded in one fundamental insight—"all decisions are made emotionally and justified logically." This single foundational premise is the key to decoding customer motivation and it defines the relationship between consumers and the brands that they use. It is the dissection and understanding of this relationship that is at the core of Wittry's approach and yields the development of the insights and opportunities that characterize his strategic and management consulting today, both in the US and Asia.

Mr. Wittry has developed this unique skill set through his work with a wide range of brands, from retailing franchises like Pizza Hut, Boston Market, Timberland and Blockbuster to adventure brands like Nordica, Kastle and Giant. He has been involved in the high tech sector with Lenovo, Dell and SAP, as well as working with some of the world's truly iconic brands like Coke, Pepsi and Heinz.

Wittry brings a rare combination of having achieved success working on both the client and the agency sides of the business. His positions with these companies were far ranging, from key strategic roles to new products and project management. Through this wide ranging work history, he has developed significant experience and expertise in the motivation and engagement of employees at all levels of organizations leading to the more effective training, deployment and implementation of promotions, programs and new products.

Wittry has a BS in Advertising from the University of Tennessee. He moved over to the consulting side of business on Presidents' Day 2000 to take his skill set to a wider variety of companies and challenges. He lives in Denver, Colorado with his wife and college aged children in relentless pursuit of a day off in a cool mountain stream with a fly rod in the Rocky Mountain west.

Operations Expert

Matt Niemann is a tenured operations executive who has demonstrated success in complex, rapidly changing industries. His intellectual curiosity and keen consumer empathy allow him to approach business from a uniquely valuable perspective. He brings a strong real-world operational foundation that our clients appreciate.

Niemann's history of leading companies enables StratFix to convert new thinking into profit. Unlike many operations execs, Matt is deeply immersed into the creative art of developing relevant, compelling strategic solutions, ensuring that the work translates into powerful executable profits for our clients.

StratFix brought Niemann onboard with in 2015 to continue to expand the value proposition we offer to our clients.

He cut his operational teeth in the restaurant industry, from his college days as a sandwich maker at Rock-a-Belly Deli through 15 years as the managing director of a multi-unit, multi-market Pizza Hut Franchise. After selling the restaurant group in Colorado, he immigrated to San Francisco to join a start-up, managing the launch while transforming operations from test phase to a profitable model.

Niemann’s skills are valuable to nearly every StratFix client; Operations processes, new product development, managing profit & loss, scaling up company capabilities, and building internal and external teams.

Although Niemann is an operating veteran, he’s hung his ops boots up and is working on a wide variety of business challenges across an even wider base of industries. A long-time Colorado boy, he has relocated to Los Angeles where he tries, somewhat successfully, to keep abreast of pop culture in a rapidly-changing society.

Multi-Unit Marketing Expert

lander brings real-world execution to the innovation and strategies that StratFix collaborates to final with its clients. So many new strategic directions, translated into tangible tactical executions are lost in their critical steps into action. The fact is few individuals understand what an organization is capable of brining to life – which results in great testing but suboptimal system-wide results. ​

StratFix brought Glander onboard with in 2023 to continue to expand the value proposition we offer to our clients – That is how to bring innovation and strategy to life so our clients can to take those ideas to revenue growth.​

The keystone of Glander’s career has been a focus on selling goods and services through B2B and B2C channels. Her career began in technology and sales management and then centered in B2C products and services with specialty areas that span from tradeshows and sales to advertising and new product deployments. ​

Her resume includes world-wide brands like Pentax, Sun, Boston Market, and Ace Hardware’s Handyman franchise. Her contributions have been meaningful and enduring as a testament to the solutions that she created along the way.​

Through her career she has demonstrated significant expertise in bringing order to chaotic environments, by first understanding the proposition or goal and then developing interdepartmental cohesion in more streamlined systems and processes to do more with less. Said directly, she has had two lifetimes of deployments over a career of focusing on best demonstrated practices.